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This web site voipmuch.ca states the following, "Your phone service Your Internet Phone Company." We noticed that the webpage stated " All your questions answered in our frequently asked questions section." It also said " Enjoy quality discount phone service for your residence and home business. Learn what we can do for your business. Save up to 60 off traditional phone service. Over 30 calling features come free with residential and business service. And start saving money on your phone services. Sign-up now and save! Go Green ." The header had voip as the highest ranking optimized keyword. It is followed by foip, sip, and business phone which isn't as ranked as highly as voip. The next words voipmuch.ca used was home phone. voip phone was included but will not be understood by search engines.